It’s Valentine’s Day, and while you’re working hard, don’t forget to show some work-appropriate love to those who truly keep you in business.
Here are our seven tips on customer delight for you to implement and increase your customer retention.
1. Treat Them With Respect
This seems like a no-brainer, but treating your customer with the utmost respect is probably the best way to keep them using your services and/or buying your products. You can do this by listening when they call, keeping your appointments, greeting them in accordance with their title – unless they’ve expressed otherwise, and taking care of them whole-heartedly.
2. Provide Them With The Service/Product They’re Paying For
Whoever first said that you get what you pay for was both right and wrong simultaneously. Whether they’re paying your Groupon rate or taking one of your highest cost packages, if they pay for service or product ‘A,’ you better make sure they get it. If you want to keep them coming back, do it right and don’t think about how much they’re paying, but what they are giving you money for.
3. Return Their Calls
If a customer takes the time to call you and you’re not available, please remember to return their phonecall. It’s actually at times like these where a virtual receptionist, like Abby Connect, can come in and make sure that you’re not missing out on those calls and can help you really filter, sort, and sift through them to get down to what your client actually needs. This is a huge timesave for busy executives like yourself, while still showing your customer some love by actually giving you a chance to be prepared and return their call.
4. Throw In A Little Something Extra
Everyone loves a freebie. Whether you’re giving them some branded promotional items, company swag, or even a bit more of your time and services, this is one sure way to achieve customer delight. Make them always feel like you’re going above and beyond; oftentimes, it won’t cost you much more than a few bucks a month or an extra minute or two a day.
5. If They’re Not Happy, Do Something About It
There’s rarely something more challenging for a small business owner than an irate client. How do you handle an unhappy customer? The first thing you want to do is to hear them out. Don’t avoid their calls, even if it means you take on a high quality answering service. Hear them out and try to get to the root of the problem, just like our Abby receptionists do. Most times, the client is looking for outlet for their frustrations – however valid. Then, once you know what the issue is, do your best to actually solve it. That’s how to create a brand evangelist for life.
6. Be On Your A-Game At All Times
You’re a pro at what you do, we all know that. So demonstrate it, at all times, to your clients. Make it an unquestionable fact that you are the best out there. Providing that excellent customer service along with yor knowledge and expertise is a surefire way to show your customers appreciation.
7. Put Yourself In Their Shoes
Think back to a time before you became your awesome self. Do you remember an instance where you needed products or services that you now offer? How did it feel? How do you think your customers feel – and what they’re looking for – when they come to you, being the best that you are? If you really want to demonstrate some professional love to clients, stay humble and try to see things from their perspective. It’ll payback tenfold.
How do you show your clients that you appreciate them? Let us know in the comment section below.
